Abstract:

The Malaysian Government has implemented Internet based applications to help small scale farmers grab the benefits from the current Internet technology. Agribazaar, act as a one stop center for the Malaysian agricultural community is developed to facilitate agricultural community conduct businesses locally or globally online, specifically in terms of buying and selling agro-based products. After seven years of its implementation, the performance of the portal in terms of its usage and whether it has been successful or not is yet to be explored. This study has evaluated the performance of Agribazaar in terms of utilization, awareness, satisfactory level of Agribazaar users and identified issues and challenges to the implementation of Agribazaar. The study adopts a qualitative research approach where qualitative data were collected through gathering users’ comments in Agribazaar portal. Agribazaar is considered as successful as it has helped to create business leads and has attracted many individuals and companies who are not directly involved with producing the agriculture product. However, a few suggestions were made to guide future enhancement on the portal.  A concerted effort between the users, developers and owner of the system is most crucial in leveraging the business matchmaking potential of the portal.