Abstract:

E-business has changed the business game, threatening the existence, not only of firms, but also of whole industries. But, perhaps due to the speed of change, there appears to be little strategic guidance available to business managers to help them navigate through the uncharted waters of the new domain of business. There seems to be especially little work on how fimrs in developing countries can extract actual value from engaging in e-busines. Therefore, this study investigated the applicability of an existing conceptual model of the e-business value of to assess its applicability in Kenya. The results obtained from the analysis indicate to a large extent that the model of e-business value applies in Kenya.