Abstract:

This research explores operational efficiency strategies in the airline industry based on the analysis of different operational models in airline industry, with especial emphasis on their ability to operational adjustments during disruptive periods. The research methodology is based on the case study approach, which make it possible to analyze the airline industry adaptation to changes by comparing its different segments on the example of two airline companies: a low-cost airline, Ryanair, and a full-service carrier, Air France-KLM.

The research results proved distinct approaches of low-cost and full-service carriers to economic pressures and operational challenges, particularly in response to major threats like the COVID-19 pandemic. By analyzing case studies and performance metrics, this study highlights how each business model adapts to financial constraints, customer service and regulatory demands.