Abstract:

Article presents an executive summary of primary and secondary data on the situation of the economically active population, the unemployed in Slovakia, with an emphasis on educational structure. Consumer behavior affect the different personal characteristics such as sex, education, income, lifestyle, personal attitude of consumers. The high prices of goods and services, high prices for housing, low income and unemployment represent significant restrictions for the purchasing decisions the population of the Slovakia. All these and many other factors have an impact on economic growth and its impact on social well-being and quality of life. The article offers an analysis of the factors affecting the consumer decision making with regard to the educational structure of the population. The present text allows you to understand the importance of human resources in terms of the nature and importance of education and the need for support from the State in the field of employment.