Abstract:

There are numerous search engines on the Internet, thanks to which users can quickly access information from all over the world. One of the world’s best-known search engines is Google; however, in Europe it has two local competitors – Yandex and Seznam.cz. This paper focuses on the Czech search engine, Seznam.cz, and an evaluation of its position in the Czech market as well as, on a wider scale, the European market. The analysis of the economic performance of Seznam.cz revealed that the company has excellent financial results. The two main search engines used by Czech Internet users are Seznam.cz and Google. Market research has indicated that while in the past the most widely used search engine was Seznam.cz, in recent years its share has been rapidly dropping, and since 2016 the majority of Czech Internet users have been using Google. The Seznam.cz Company has recently been transforming into a media empire and news server. With respect to the wide range of its services, the company can be expected to grow despite a decrease in its search engine market share.