Abstract:

This study aims to analyze the MSE income of the culinary sub-sector in Jakarta from the aspect of the non-cash payment system and business location. This research is a qualitative research using interview and survey methods. The sample of this study was the culinary MSES sub-sector in Jakarta with vulnerable income of Rp. 100 million to Rp. 1,000,000,000 and SME that had received two payments items, namely cash and non-cash payments. The results of this study indicate that the use of a non-cash payment system is very effective in increasing the income of SME in the culinary subsector in Jakarta. Of the many non-cash payment instruments that are used by SME Often used are payment devices via mobile phones with the Gopay app. In addition, paying attention to business location factors is very important in starting a business.