Abstract:

This paper focuses on exploring gender differences in using smartphone when shopping online (e-commerce). The basic sample for the purpose of the survey is the Millennials of the region of East Slovakia. The total number of respondents (returned questionnaire) in the sample is 484, of which 88 were removed because the findings did not meet the age (generation Y) and smartphone use requirements. Data collection was conducted through simple random sampling in April and May 2019. To verify the hypothesis, we used StatSoft SPSS software. Due to the nature of the analyzed variables we used Mann Whitney U and Wilcoxon test. Based on the research findings, most Millennials, both men and women, have neutral or rather negative attitude towards online shopping via smartphone. based on the result, we arrived at the conclusion that there are significant differences between men and women in their attitude tp online shopping via smartphones.