Abstract:

Simple recognition of the stakeholders’ importance is a competitive advantage for a museum. Based on studies and researches issued in the last years, applying the principles of stakeholders’ theory will maximize the benefits offered by them.This paper aims to study the museums' relationships with their stakeholders and the implications of their involvement in museum management. The results of a questionnaire filled in by 100 respondents from three major  segments (management team, specialized staff and administrative staff) from targeted museums were evaluated by statistical methods: testing the answers’ coherence and consistency by the cronbach's alpha coefficient and the analysis of four hyphoteses by chi-square, pearson's r and spearman correlation coefficients, using spss software.