Abstract:

The number of e-commerce in Indonesia continues to increase, making this industry more competitive. Every e-commerce continues to make various efforts and approaches by utilizing prospective  publicity through social media and conducting various activities following the behavioral consumer belief. This study aims to determine the effect of social media measured by social interaction Ties and Social Media Commitment on Consumer Repurchase Intention by considering Social Impact Transfer ( Normative Social Influence and Informational Social Influence) and Behavioral Belief (Perceived Value and Price Consciousness) of consumers.