Abstract:

Henceforth, female entrepreneurship is inescapably one of the world's leading sources of growth and wealth, and the significant increase in the number of women's businesses has attracted the interest of many researchers, mainly in developed countries. In Morocco, the creation of businesses by women has become for more than two decades a privileged strategy in the country. However, despite the growing popularity surrounding the subject, very few studies have been developed in this direction and the few existing knowledge on the subject do not allow us to take stock of the current situation of the Moroccan Woman Entrepreneur and of her company. This lack of information makes it difficult to develop and put in place tools that can help Moroccan women-led businesses to grow.

This article aims to present a part of the results of a quantitative and qualitative study conducted with a sample of 100 Moroccan women entrepreneurs. The objective is to describe the characteristics of the socio-economic profile of the Moroccan woman entrepreneur and to analyze moreover the influence of some of them on the decision to start a business. Thus, we used a hypothetical and deductive approach consisting first of all of hypothesizing and testing hypothesis and then deducing conclusions and potential recommendations