Abstract:

This paper aims to propose an algorithm of formation of price policy as an integrated system, which includes data on individual prices, the specific variables and fixed costs, the proportion of operating profit to specific types and groups of goods (works, services). The construction of price policy and price control is based on financial, marketing, factor analysis of the activities of the company. The final brief version of the pricing policies is based on the integrated result.

Of particular importance in marketing activity has an analysis of the implementation of goods, works, and services and forecast the level of monopoly power in the market. This is because an increasing role in determining the volume of demand for a product play client-oriented pricing factors.