Abstract:

Wine tourism is growing in all countries of the world where the wine industry is developed. The owners of the wine enterprises make investments in the development of sustainable wine tourism in order to meet the demands of consumer’s vis-à-vis the offer of the tourist product. In this scientific article it was identified what constitutes sustainable tourism and whether wine tourism would fall into this category. At the same time, multiple surveys on the development of sustainable wine tourism carried out by sociological research companies from the Republic of Moldova, Italy and Sweden were studied, identifying different strong and weak points in its development. The researched surveys allowed the author to present certain conclusions and recommendations regarding the development of sustainable wine tourism.