Abstract:

Marketing and marketing communications have a unique place in the context of promotion of any organization, whether for profit or non-profit organization. Non-profit organizations use different marketing communication tools and Internet marketing, despite the fact that their aim is not the creation of profit. These organizations are in a competitive environment and only through marketing communications are able to reach their target audiences. The aim of the paper if theoretical problems procession of the non-profit sector and non-profit marketing. Analytical part aimed to bring the results of impact analysis of the most preferred tools of marketing communication of chosen non-profit organization.