Abstract:

E-commerce plays an important role in today's world. Many customers shop online. The boom in e-commerce arrived mainly because today's consumers use the Internet on a daily basis, they like to try new things, discover new brands and products, but they are also modern, demanding and like convenience. The decisive criterion in this regard is access to the Internet, which is no longer a problem as people can now connect to the Internet anytime and anywhere. Life before the Internet is unimaginable for many Millennials. Generation Y uses the Internet in almost every aspect of their lives. Whether it's a search for trusted resources to write seminar papers, order food, watch online TV, or meet new people through cyberspace, the Internet has become an integral part of their lives. While widespread use of the Internet may not necessarily be a negative thing, it has lasting effects on the lives of Millennials. The aim of this paper is to identify the shopping behaviour of Millennials and their preferences when shopping online.