Abstract:

The turbulent environment and current economic conditions force companies to be fast and flexible adapting to changes. A prerequisite for this is an effective management and controlling system. But small and medium-sized companies, in this sense, very often encounter restrictions, caused primarily by insufficient managerial and analytical expertise, insufficient insight into the strategic aspect business, i.e. the lack of strategic, and very often operational, controlling. In this work, the authors try to find an answer to the question of what are the possibilities and limitations of use of controlling instruments in the function of strategic planning in small and medium-sized enterprises, and indicate to the fact that such instruments, which are most often used in large enterprises and companies, need find its application also in small and medium-sized enterprises, as inevitable advisory assistance managers. In her work, the author further explains the specificity of strategic planning in small and medium-sized enterprises, and investigate relevant factors that influence the success of strategic planning in these smaller economic systems, where the application of strategic instruments is insufficient controlling is just one of many limiting circumstances.