Abstract:

This short paper focuses on computers as hardwares of technology which are central to all things globally. Whether in healthcare, advocacy, business, teaching, learning or other areas of human endeavour, computers play key roles in info-data generation, storage, processing, and dissemination. This preliminary study deliberates on the use of promotional tools of integrated marketing communication to proliferate computer brands and their inadequacies. Specifically, it examines the scenario in the commercial capital of Nigeria. Quantitative methodology with the use of survey instrument of questionnaire was applied to produce data from systematically sampled users of computer hardwares in Lagos, Nigeria. This study presents percentile tables from the reservoir of data generated for possible collaborations with researchers from other countries of the world.