Applying the ARCS Model of Motivation Design to e-Learning

Abstract:

Motivating students to learn is an important component of the didactic and pedagogical activities performed by teachers at different levels of education. Due to the Covid-19 pandemic, the specifics of teaching have changed dramatically all over the world. Education has moved online almost overnight. The epidemiological restrictions imposed by the governments of various countries made it practically impossible to hold physical meetings and discussions. The methods developed by educators to motivate students during traditional meetings had to be modified immediately. The pandemic has made student motivation an urgent topic as it is critical in e-learning. This raises the question about online motivational tools currently used by university professors to influence students' attitudes towards learning. To answer this question, a research study using the ARCS Model of Motivation Design by John M. Keller was conducted. . It shows which motivational areas of the ARCS model become more problematic in e-learning compared to traditional teaching, and thus require increased attention from educators. The conclusions indicate important issues concerning the methods of motivating students in e-learning. They can provide recommendations for educators who are forced to work online.