Abstract:

5 years after the Sustainable Development Goals (UN, 2020) have been stated, the society still has other major problems to face, rather than turning their general consumption pattern into a more sustainable one. Even more, the majority of the population is not aware of the possible individual contribution to a sustainable development, not even in what regards sustainable food. Hence, the purpose of this paper is to evaluate the use of social media networks for engaging people in taking action for changing their food consumption patterns into more sustainable ones, considering that this type of communication with individuals has become an important marketing tool for companies, so it may be as well used as means of communication for other important topics, such as sustainability. The conclusions of this study show that there is an increasing interest from both researchers and regular people towards learning more about sustainable food.