Abstract:

Commercial competition is a component of market economy. An economy based on a functional market forces producers to innovate and improve the quality of their products, determines salesmen to provide quality services at lower prices, and educates consumers to be more diligent if they want to impose their demands on the market. In a globalized economy, companies need to compete both on internal and on external markets. Therefore, the fight against disloyal commercial practices becomes ever tighter, since often the access on an international market is made based on disloyal means.