Abstract:

The Paper presents main elements of the research on educational marketing conducted with the purpose of improving the offer of Master’s degree studies in “Civil Engineering” and “Engineering & Management” areas, in accordance with the students’ expectations as well as with the real estate and labour market demands. The Master’s degree programmes in Construction Technology and Management intend to provide knowledge and skills essential for successful leadership positions in the field of constructions within two years of full time study mode. In this aim, a set of specific questionnaires used as an instrument of surveying was distributed to final-year students, representing university graduates from both Bachelor’s and Master’s degree studies. The obtained data and information are meant to be taken into account during the periodical curriculum review. The synthetic conclusions are based on the observations and opinions of the respondents with regard to the educational offer and their perspectives.