Abstract:

Starting from manipulating children's TV ads for any type of sweets, this paper presents the intermediate results of a research that aims to quantify undesirable risk events. The start is given by the extent of manipulation by TV commercials, namely the subliminal message transmission, so the work configures and evaluates based on the FTA (Fault Tree Analysis) methodology, the relevant factors that generate the perception and assimilation of subliminal messages by children presenting certain risks.