Abstract:

This paper addressed the current scenario of creative and cottage industry to strengthen local knowledge of rural community especially in East Coast Malaysia. The selective states have been chosen because the uniqueness and identity is different and variety than other states in Malaysia. The available of local craft product has been discuss further in identifying the similarity of local craft product in East Coast Malaysia. The similarity of the local craft product has been identified in East Coast Malaysia in discover the craft that has significant value towards rural community in Malaysia. The identity each of local craft product represent the culture and rich of heritage for each state as well as the value local content should be appreciated in current digital age. The songket weaving that commonly available in East Coast Malaysia has been discuss especially in term of origin and pattern to know the differences on each on songket weaving based on that states. The beneficial of local content within cottage industry in Malaysia has been discover and discuss in this paper.