Abstract:

This study examines the effects of factors such as perceived enjoyment, knowledge sharing experience, perceived usefulness and ease of use on students’ satisfaction with blog usage for learning. A cross-sectional survey was used to collect data from 83 undergraduates in a small university in a Canadian Province. Relevant hypotheses were formulated and tested. The partial least squares (PLS) technique was used for data analysis. The results indicate that students’ perceived enjoyment, knowledge sharing experience, and perceived usefulness of blogs positively affected students’ satisfaction with blog usage for learning. Students’ perceptions of the ease of use blogs did not. The implications of the study’s findings for higher education practitioners and academics are discussed, and suggestions for future research outlined.