Abstract:

Actuality of the research topic is determined by the problem of development of national insurance companies in the conditions of financial and economic crisis and their competition for the insurance market in the Republic of Moldova, on which appear a large number of companies with foreign capital, with extensive historical and professional experience, and access to European insurance funds. As well as the transition of the economy of the Republic of Moldova to an innovative path of development focused on European integration.

The aim and objectives of the research consists in analyzing modern trends in the development of insurance companies, characterized by insufficient innovative activity, low revenues from core activities and investments in financial instruments. 

The methodological basis of the research is the provisions of economic theory, theory of organization and management of innovation, theory of organization and management of organizations in the insurance sector. The following research methods were used in the research: analysis, synthesis, comparison, generalization, as well as methods of modeling and economic statistics, specialized methods for finding innovative ways of development, including research methods of innovative processes, project management methods, methods of analysis and stimulation of the innovative activity of economic entities.

The most relevant obtained results from the research: within the research, the directions of innovation activity of insurance companies are determined, including innovative methods of attracting investment funds in the development of infrastructure facilities, improving the management of insurance reserves, automation of business processes, deepening insurance integration processes, identifying the external environmental factors.