Abstract:

The aim of this paper is to identify the competitiveness of public enterprises as perceived by Generation Z students. This aim was achieved through a study carried out at the Wrocław University of Economics and Business, with the use of the following research methods: a questionnaire interview, a survey questionnaire, asemi-structured interview The key findingspermit the formulation of new hypotheseswhich will be verified at the next stage of the undertaken research: (1) awarenessof the activitiesof public enterpriseswill influence students' assessment, (2) students' knowledge of EU regulations will influence their perception of public enterprises