Abstract:

YouTube has been used extensively as a strategic marketing tool lately. Food diary videos or “What I ate” videos it has been getting a wider attention in YouTube community. Healthy eating promotion is not a new concept but filming everything a person eats in a day and share that with the rest of the world is a new concept. This study has evaluated “What I ate” videos and it’s potentials in motivating people to change their eating habits. The study found that the concept of “What I ate” videos is promising and could be an effective tool in health campaigns.