Abstract:

While choosing certain products available in sales, consumers are driven by various factors related to both products and producers. The aim of the study was to identify the attitudes of young people to product quality and enterprises in terms of satisfying certain requirements related to corporate governance and environmental impact. It has been found that for young people the quality of purchased products is important. However, they are much less likely to believe that product quality is mostly determined by external appearance, and they more frequently refer to product features connected with environmental impact and product information. The survey participants expressed opinions that workers producing high-quality products should not receive higher salaries, and that enterprises producing high-quality goods should provide their staff with a safe and clean working environment, as well as respect human rights. Finally, the production process itself should not cause damage to the natural environment.