Abstract:

Over the past few years, Social media network (SMN) in marketing becoming part of the culture and as a means of connecting or networking with people around the world. In response, many attitudes have increasingly recognized the importance of Social Media Networks (SMN) from an (adoption and Purchase Intention). This paper takes on a holistic approach that examines the combined effects of Attitudes factors (Blogging, Networking, Grouping, Trust, Group affiliation) on Social Media Networks (SMN) in Marketing. Drawing on this, the framework develops several factors regarding the main and interaction effects of attitude on Social Media Networks (SMN) in marketing.

The contribution of the paper consists in establishing the need for researching and incorporating Attitudes factors (Blogging, Networking, Grouping, Trust, Group affiliation) on Social Media Networks (SMN) in marketing as an important to support (adoption and Purchase Intention) that effect decision makers to adopt social media as a marketing .

The paper will describe more valid Attitudes factors to identify how organization deals with Social Media Networks (SMN) in marketing in the future. It also provides advice for the Information Technology (IT) Industry as to how an analytical Integration between Attitudes factors to improve organization performance that should be taken into account in adapt Social Media Networks (SMN) in Marketing in their marketing strategy.