Abstract:

In a society dominated by the ever-increasing number of organisations and by competitiveness, the key factors of success in business are closely related to organizational strategy and performance. The aim of this paper is to emphasize that there is no performance without a well chosen strategy leading to improved organizational management on both medium and long terms. The study is based on enquiring into quantitative analysis instruments using a multiple linear regression model, being a useful tool for a specialist, which helps describing economic phenomena, imagining working hypotheses and quantitative relations between the variables used in our research: the net profit (PN), the  turnover (CA), total assets (AT) and the number of employees (SAL), calculated at the level of the year 2009 by companies in the field of hospitality in Romania, listed on the Bucharest Stock Exchange. This paper evaluates the financial performance growth, measured by the net profit, a dependent variable, related to changes in factors influencing performance, expressed by the independent variables of turnover, total assets and number of employees, and seeks to present the strategy and performance as a source of inspiration for managers, asking them to get aware of the causes affecting performance, to change their actions and set priorities - issues that could be controlled using a modern strategic management tool: the Balanced Scorecard.