Abstract:

The aim of the conducted literature analysis and research on the company was to develop a set of factors, which allow to assess the quality of its functioning. The Balanced Scorecard was taken as the basis for selection.

The subject of the study is a small training company located in Poznan, Poland. The method of data collection used was standardized in-depth interview. On its basis, using Porter's five forces analysis, PEST analysis and SWOT analysis, factors significant for the company's functioning were compiled. Using the expert method, where both the researcher and the organization management were involved, factor maps were developed.

The result of the work is a summary of the factors of the Balanced Scorecard for the Poznan training company and identification of the key ones, thanks to the analysis of links between them in the form of factor maps.

A set of factors important from the point of view of running a small family enterprise, such as OSZ, is a starting point for developing a set of specific measures that allow to assess the quality of company's functioning. At the same time it can be a basis for similar elaboration for other units of similar size.

Both BSC and many other tools are dedicated to the analysis of medium and large enterprises. The conducted research aims at introducing the possibility of using the Balanced Scorecard to study the quality of small companies' functioning.