Abstract:

The present paper analyses the measures adopted in hotel industry with the purpose to identify the best practices for achieving environmental performance as an important factor in improving hotel business quality. For this purpose, we used a questionnaire as a research instrument, with the help of which we collected the primary data, which were processed with the SPSS programme. The results highlighted the most commonly applied practices in the tourist units investigated for environmental performance. Consequently, we identified the practices taken by hotel managers regarding the improvement of hotel business quality by environmental performance through efficient waste management, reduction of pollutant emissions, of power and water consumption, purchase of environmentally friendly products, equipment, and technologies. The results of the research confirmed the alternative hypothesis, according to which environmental performance is an important factor for improving hotel business quality.