Abstract:

In the context of present economy, the sustainability of the biotech business is being questioned.  Therefore, this paper aims to identify three key aspects: the consumer’s perspective upon GM products, the perspective of the multinational companies involved in the biotech industry and the impact of the economic crisis in the sustainability of their business, profits and costs. The purpose of this study is to point out if the GMO business adds value to an economy affected by the crisis and if all this industry’s challenges are leading towards a more intelligent economy. The methods used in this research consist of the following: a database of the multinational companies from the biotech industry and their revenue; a business model for these companies, and an exploratory research based on a questionnaire to show the consumer’s perspective upon GMO’s. The paper shows the results and interpretation of the questionnaire, the advantages of the proposed business model for the biotech companies, as well as their revenue results from the database. In conclusion, GMO based products contribute to high progress in business towards an intelligent economy. The biotech industry managed to keep being sustainable in spite all contradictions.