Abstract:

Ever since the e-commerce industry has been introduced, it has always witnessed continuous growth because of its unmatchable potential in all forms of markets. However, some cultures welcomed e-commerce and transformed their lifestyles according to it while other cultures still show some reluctance upon depending on this industry. There are multiple trust related reasons behind this reluctance which are elaborated in the subsequent sections of this survey. Some of the big giants in this industry like Amazon, AliBaba, Ebay, Lazada and Flipkart used differe nt technology stack and made such processes to stabilize their products which eventually helped them gain customer confidence. Since they all believe that to survive in an e-commerce industry they need to invest heavily into the technology and R&D as technology is the backbone of such businesses.