Abstract:

Our research paper aims to present the subject of innovation in the context generated by nowadays ambiguous and uncertain economic trends, in a society profoundly governed by insecurity, in which the dream of competitive intelligence and accountability seem sometimes to fail.

It is our main belief, as research economists, that the future of any type of society including the Romanian one stands in its on-going power to innovate and better anticipate the need of correct and reliable knowledge. Moreover, the “art” of giving knowledge its appropriate place and turn it into useful value, is done through the process called knowledge management. Knowledge management is the only reliable source that can truly ensure the competitive advantage of any nation. A key element in the competitive advantage and also in the competitive intelligence process is the existence of well functional and well developed learning organizations.

Our study starts with an introduction in which we have emphasized the place of innovation in learning organizations and which are the main triggers that generate innovation; continues with a literature review in which we have presented the opinions that academics, researchers and specialists regarding the use of innovation through competitive intelligence and accountability; presents in a theoretical approach what knowledge, knowledge management, innovation, competitive advantage, competitive intelligence, learning organizations are and also in what manner they can influence the evolution of the society; focuses on a case study of the Romanian’s society, in nowadays turbulent moments generated by the global economic crisis.