Abstract:

The article was motivated by the question about the role of online information platforms and investor relations (IR) activities carried out via such platforms in building brand trust in a listed company brand, how they are related to the current conditions of the COVID-19 pandemic, how they are carried out, and what results they bring. The aim of the qualitative research conducted was to obtain information on whether and what IR activities, and with the use of which online systems/platforms, are carried out by WIG30 companies and how this contributes to the level of brand trust of their investors.