Abstract:

The theme chosen for the scientific research entitled “Business development opportunities: Demonstrating present and future performance, auditing intellectual capital – a case study on Romanian organizations” focuses on the analysis of the specific set of circumstances that support the organizations evolution, growth, expansion and enlargement, in the context in which intellectual capital is regarded as one of the most simulative assets for the companies’ fulfillment, accomplishment, performance, and well-functioning. This research starts with (a.) a literature review centered on four stages – namely, previous literature, limitation of previous literature, research questions and research to be explored, continuous with (b.) the description of the materials and methods used for designing our analysis, progresses with (c.) a part that tackles the business development opportunities – with an accent on the extensive role of human resources, intellectual capital, consumers, relationships and markets, carries on with (d.) a section that unravels the long-term values for business development and economic growth – by demonstrating present and future performance as well as the benefits of auditing intellectual capital, covers (e.) a case study on Romanian organizations – when addressing subjects such as intellectual capital valuation, performance appraisal, and business development determination, and ends by emphasizing (f.) a set of results and discussions as well as (g.) the basic conclusions and main limitations. In terms of the results obtained as well as the conclusions gathered from this scientific paper, it should be stressed that the existence of a general model, method or framework to audit intellectual capital is a must for every organization that intends to have a leading position on the marketplace. Moreover, by optimally valuing intellectual capital, an organization will possess all the necessary knowledge needed to enhance its position on the marketplace, attract visibility and a better reputation, furthermore obtaining competitive advantage, a high level of profit and the most wanted and desired performance.