Abstract:

Development dynamics of technical science is manifested by new findings that reduce strain and make life more pleasant for people in work as well as private life. The dynamics of scientific and technical knowledge creates a new lifestyle for humans, because it can easily fulfil and extend their life ambitions. The development of science and technology thus acts as a stimulating innovation in the innovation process of human society. Unfortunately, there is a lack of incentive motivation to bring other innovative factors of social development to the pace of the dynamics of changes in technology. The reason is that the effects of technical innovations alone do not guarantee the complete satisfaction of the needs and interests of society, because the technical side of development contributes only to the development of measurable characteristics of human needs and interests. An example is management also improved by technology development, but only in its technical section. It accelerates and improves communication and even work with the information necessary for a manager’s decision-making on changes, by which he / she responds to his / her earlier decisions that had already been superseded by development. Measurable characteristics of corporate events do not have the ability to predicate about their qualitative content. Any decision, as a change in the status quo, should comprehensively address the situation, not only in the field of quantitative development of corporate events, but also in proportion to their qualitative content, which creates a space for the application of ethics in management. Management without ethics enables to create a space for consumption behaviour of both individuals and society.