Abstract:

The purpose of this paper is to address ethical and moral issues related to a long-run sustainable business environment. Relevant literature for business ethics was reviewed in order to prepare this paper. The paper is an opportunity to express our opinion considering that a long-run sustainable business environment should reflect both economic, social and moral issues to encourage high-ethical standards to be applied in a modern business framework. In order to maintain ethical business integrity and to assure business excelence there is a need for employers and the employed people to be encouraged to debate issues related to ethics and competition in light of changing economic conditions.