Abstract:

In this paper we propose that generation of business model concepts could be a long-term integration tool to learn and develop entrepreneurial skills during long-term self-study. A concept of business model is regarded as a right set of open-ended questions. We propose formulation of these open-ended questions by using former knowledge in pedagogical science of how to use open-ended questions in education. The developed sufficient set of open- ended questions in the frames of “e3-value” business model ontology and specific to entrepreneurship can be guiding tool for self-study of entrepreneurial skills. The self-study guiding-tool was tested on students by arranging short-term introductory course with follow- on meeting to track student’s self-study of entrepreneurial skills. The proposed approach can be applied to solve problem how in a cost effective manner to increase number of potential self-made entrepreneurs around innovation clusters in development countries. Cost effectiveness mean that short-term courses are just navigation points in the long-term self-study of potential self-made entrepreneurs.