Abstract:

The article deals with the problem of defining business model. The classification of various approaches to defining business model in terms of its sustainability management capability is given. The advantage of stakeholder approach is justified. The article also provides requirements of stability imposed on a business model in order to turn it into a management tool. Implied application of a business model is proved to be the key to sustainability management capacities of an organization. The matrix of possible implied applications of a sustainable business model has been developed. Various aspects of sustainability (including static, dynamic and structural sustainability) have been identified.