Abstract:

There are two approaches to “business sustainability”. One explains it through CSR practices that contribute to sustainability of the world, and the other defines it as company’s ability to survive and prosper in the long term. The main goal of this research in progress is to determine the relationship between the two approaches and answering a question: How is corporate social responsibility implementation related to the long-term survival and prosperity of the firm? This paper presents a research design for analysis of 100 Polish public companies for the years of 2007-2013