Abstract:

Consumer behavior is an essential element in the economy and especially in marketing, as it tracks the way the potential customers of certain products act, why they are influenced before and during shopping. Companies can use knowledge about consumer behavior to change them to purchase certain services, but also products, regularly or in as large quantities as possible. All these measures aim at maximizing profits and increasing turnover. In this article, we will present the results obtained from research that aimed at identifying the degree of influence that prices are exerting on buying decisions, referring mainly to different early booking or last minute offers. As objectives, we want to analyze what are the periods of the year when people buy their holiday airplane tickets, what are their preferences for air traffic companies and what are the reasons for these preferences, such as and what are the advantages and disadvantages of early-booking and last-minute offers.