Abstract:

Human Capital (HC) plays critical role in sustainable economic growth of each country. And its impact on the country's economic growth in this sector has been strengthening significantly in recent years. According to many authors improving the knowledge, skills, abilities, health, and resilience of the people can lead to more productivity, flexibility, and innovativeness for sustainable economic growth. The aim of the research article is to investigate what impact can have the European region, Income groups and EU – membership on achieving better economic result of the country. Using a two-sample t-test, we monitored the differences in the interval variables such as financial indicators, number of price management techniques, price management metrics, across companies with implemented pricing strategy. The results of non-parametric testing (Chi-Square Test of Independence) and rates of association between variables (using Cramér’s V) indicate that there is statistically significant difference between Income group of each country and EU – membership, as well as European region.