Abstract:

Can there be an instrument that enables vegetable farmers have an overall view of their farm performance at all times? From the business perspective there are instruments such as liquidity, risk, profitability or management indicators that enable the management of businesses, either small, medium or large, regardless of the industry, be permanently informed and ready to act. Still, farming is a type of business that has to face a set of distinctive risks and challenges that involve climate change, pest and disease control, fast processing or commercialization due to perishability, combined with tax and administrative burdens, market volatility, growing competition or increasing costs. Farmers have to move fast at all times in order to maximise profits and the efficient use of their available resources. We believe that the use of an instrument based on the concept of balanced scorecard may bring in a significant support to the farmers’ results.