Abstract:

Environmental issues, particularly carbon and greenhouse gases emission significantly threaten sustainability; therefore, more efforts are needed to address this issue. Furthermore, to address the issue between economic development, social and environmental sustainability in the present supply chain and operational management (SC&OM) system, organizations must figure out how to adjust these, and enable them to exist together to guarantee supportable practices. This equalization might be conceivable by creating elective vitality sources, as well as generally by significantly containing the development spirals of economy, populace and exhaustion of environmental assets and advance innovations. This exercise in careful control should likewise be joined by a profound understanding that the idea of the issue is the pressure between here and now development and long haul survival. Companies which incorporate sustainability in practices, business ethics and collaboration along entire supply chain tend to be leading in respective industries. Given this situation, incorporation of sustainability issues need to be integrated to competitive and supply chain strategy.  Sustainable practices can be defined from many dimensions; however, the most popular dimensions are: economic, social and environmental (Triple Bottom Line). Thus, keeping sustainability issues in the centre, this paper makes an attempt to identify a significant issue that threatening sustainability, analyse the response of the companies on this issue, and finally shows the potential consequence for the companies in case of failure to adopt sustainable SCM practices.