Abstract:

Strategic management and innovation management have to consider the top competing factors that ensure successful organizational change, since innovation management has a fundamental strategic position and is directly interrelated with the corporations’ objectives. Whilst innovation management is deeply embedded in the new dynamics of global economic development and competition, enterprises have to be able to design incorporated innovation management methods or models that are flexible and adaptable to all changes.

The objective of this paper is to highlight strategic innovation management as an important administration implement in order to support the hypothesis that governance principles have a huge impact on the organizational accomplishment in the innovation management, simply because innovation is central to strategy. All gathered data are applied in a case study to propose a model of analysing strategic innovation management and determine the need for organizational change.

The methodology used embraces empirical research based on qualitative methods, defining the decisive innovative factors towards more effective routines and innovation excellence. The results show which the weakest and and the strongest associations can be when planning organizational change and highlights the importance of strategic innovation management.