Catastrophes As A Managerial Challenge For Modern Air Carriers

Abstract:

Purpose. The aim of this paper is to identify the scale and type of changes in the global passenger air transport sector that occurred as a result of catastrophes. According to the definition by Marcinkowski J., catastrophes can be divided into two main categories – natural disasters and technological catastrophes. These include plane crashes, volcanic activity and epidemics. All of these catastrophes have an influence on entities in the airline sector. Design/Methodology/Approach. In their research, the authors reviewed the literature, carried out desk research and conducted an analysis of public-access documents of selected companies from the passenger air transport sector. Findings. The review of the literature shows a variety of relationship life-cycle models with many similarities and differences among them. Studied models seems to be insufficient to examine relationship development in project-based organizations, and the revised model with two loops and six phases was developed and presented. Research implications and directions. The paper develops a framework for strategic analysis and the operational implications of natural disasters and technological catastrophes. It indicates those implications that have already been and one-sided to give impetus to the prognosis of such catastrophe implications. Originality/Value/Contribution. Research is an introduction to the broader research implications in the management in global passenger air transport sector that occurred as a result of catastrophes. The findings might constitute a basis for further research on the SARS-Cov-2 outbreak and its impact on the passenger air transport sector.

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