Abstract:

The article is devoted to a comprehensive study of philanthropy and fundraising in Russia. The purpose of the article is to analyze the socio-economic and cultural origins of this phenomenon in the Russian society, to determine their impact on the formation of modern charitable institutions and the activities of the third sector of economy. On the basis of the research, the attitude of Russians towards charity and fund-raising has been revealed as activities, as well as the value of the marketing factor for the development of a full-fledged fundraising infrastructure and mechanisms for interaction with donors.