Abstract:

The article discusses the use of chat-bots as the elements of artificial intelligence in the companies’ marketing activities, as their further development may become the basis for the implementation of the concept of relationship marketing in the digital economy. Opportunities and advantages of chat-bots in marketing are presented; examples of successful application of this marketing tool in the practice of Russian and international companies of various industries are investigated. The work pays attention to the main tendencies for solving marketing problems using chat bots, it also identifies tools for introducing chat bots into the marketing activities of the company. The analysis showed that using of a chat-bot results in a new level of partnership in interaction between the brand and the target client.