Abstract:

The research provided by this paper has been conducted to identify the factors that influence the intention to adopt the Internet Banking services. The study is based on several models describing and predicting the reasons for which users accept or reject a piece of technology that has been created and evolved significantly over the last years. Due to these models the attitudinal, social and perceived behavioral control factors are identified, factors that would influence the adoption of Internet Banking. This paper proposes three sets of variables that classify the factors influencing the Internet Banking adoption by customers, determined by the selection of certain elements promoted by the above mentioned theories.